Sistermentors is a non-profit that depend on donations and fundraising to carry out their mission. They produce several email campaigns a year to keep their donors informed and to solicit funding support for their various programs and activities.
We chose MailChimp from the multiple options available for email marketing campaigns. I hand-coded a HTML email template with Sistermentors’ brand that I saved as a custom MailChimp template. The template is used for every campaign and is easy update and edit with the latest featured content. Each newsletter can have a custom graphic along with the crafted message that the client provides.